Hello everyone! Today, let's dive into the story of how BTS's V has captivated global fans with his new song Winter Ahead (with PARK HYO SHIN). This track has adorned the giant billboards in Seoul, New York, and Tokyo, drawing significant attention. We'll explore the enchanting storyline of the music video and the special moments that unfolded in each city.
The Charm of 'Winter Ahead'
Winter Ahead is a collaboration with Park Hyo Shin that blends jazz and mellow vibes to convey the warmth and excitement of a winter morning. V's deep and soft voice shines in this song, which combines modern artistry with nostalgic melodies, making it a new winter classic for many. The music video portrays V as a sculptor who heals from the pain of lost love through art, offering viewers a powerful emotional experience.In this activity, V is also preparing another winter gift, White Christmas (with V of BTS). This song reinterprets Bing Crosby's classic 'White Christmas' in V's unique style and is set to be released globally on December 6th. Fans are eagerly anticipating the new musical journey V will embark on.
Music Video Story: A Reinterpretation of Pygmalion
The Winter Ahead music video draws inspiration from the Greek myth of Pygmalion. V transforms into a sculptor who creates his ideal figure, which comes to life. They enjoy happy times together, as reflected in the lyrics "Even as winter approaches with cold and dreary weather, we'll always be warm in paradise." However, an unexpected visitor throws them into chaos, depicted through various portrayals of V. In cozy interiors, he appears as a loving partner, while in a club setting, he dazzles brighter than the lights.The music video was shot against exotic backdrops in a grand mansion on the outskirts of France and in Versailles, showcasing stunning visuals that garnered explosive reactions from its teaser alone. It concludes with a twist, revealing that V is just one among many sculptures, leaving a lasting impression.
Seoul: Shining at the Heart of Hallyu
In Seoul, the music video was displayed on Shinsegae Square's digital signage and Gangnam Dosan Road billboards. V's statue-like visuals and profound storyline captivated many passersby. Fans flocked to capture these special moments with their phones, sharing their excitement on social media with comments like "Meeting V in the heart of Seoul feels like a dream!"
New York: Resounding at the World's Crossroads
New York's Times Square is known as 'the world's crossroads,' attracting diverse cultures and people. Here too, V's music video was screened on the digital crown, capturing the attention of countless tourists and New Yorkers. The video topped YouTube's 'Music Video Trending Worldwide,' reflecting intense global interest.
Tokyo: Touching Hearts at the Cultural Center
In Tokyo's bustling Shibuya district, one of Japan's most vibrant areas, the music video was shown on Tower Records Vision. Amidst Shibuya's dazzling street scenes, V's music touched many hearts. On Instagram, posts tagged with 'Winter Ahead' surpassed 24,000 as of December 1st, showcasing Japanese fans' love.These billboard screenings across major cities have become more than just promotions; they are special events connecting fans worldwide. Join us on this wonderful journey!
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